HL / VOL. 11Henrik Lie-Nielsen
PartnerBergen

Henrik Lie-Nielsen

Managing Partner / Bergen

Bergen-based serial entrepreneur. Founded my first tech company in 1995 — at eighteen, before "tech company" was a category in Norway. The next twenty-seven years went to building, advising, investing, and getting it wrong on the way to getting it right.

In the mid-90s Roger, Geir and I started Reaktor. We built it for fifteen years and sold it to Knowit in 2010. Then we put equal money into a new investment vehicle and started Amp Eleven — same operating partners, same skin in the game, same way of working. Twenty-plus years in, the only thing that's changed is what we're building.

At Amp I lead our Bergen office and sit inside two portfolio companies on a weekly cadence. I'm not afraid of voicing my opinion in a room where everyone else seems to agree on the opposite. I write more than I should on Amplified, mostly about the gap between what investors say they do and what they actually do.

I'd rather be wrong fast than be right slow.
Personal operating principle